In a 7 month span, I contracted with Chegg working on two of jointly developed brand attributes, students and corporate recruiters. It is not the goal to have extensive discussions or to develop a perfect solution, but to make quick decisions, to get commitment and to be able to act strategically despite limited time and budget.
For this project process I implemented Design Thinking methodology throughout the lifecycle duration.
Business developers ran a series of CRM campaigns with a certain demographic of Chegg users to drive them to IDC to look for full time jobs and be searchable by employers looking for recent grads or students about to graduate from college. From this data I created student personas to focus in on the targeted set of those seeking jobs as well as internships. I also established recruiter personas for the CareerMatch product, though students use that tool as well.
I conducted a competitive analysis of other dashboards of popular platforms to further my research on what a useful dashboard is comprised of. Chegg's internal recruiter was acutely valuable particular as they used a range of platforms and therefore provide intimate insight into usability strengths and weakness of each.
With an understanding of the requirements, meetings with executives, engineering and business development, I established the main user flow of the employer using the tool, defining the key functionality and interactions.
Chegg's own internal recruiters were key in representing the Voice of Customer and based on this, we collectively decided what to keep, what to kick and how content can be integrated into a more intuitive user flow. The advantage was a direct buy-in of the approximate structure and experience.
First time user experience was critical to platform adoption. With that requirement in mind, I established an on-boarding UX for new users that allowed them to to quickly get situated with using the tool effectively.
